Prominent Local SEO Mistakes That You Shouldn’t Do
Running a local business with wide customer count isn’t that easy as it seems.
Years ago, an offline promotion was the only way to promote your local business; however, the digital world has taken the local industries to the next level. With a search ending with ‘near me,’ you can find the broadest range of local service providers. But not every business can rank at the top. So, what are the common “SEO near me” mistakes that are sabotaging your local branding?
Let’s find out…
No GMB Profile:
Today, it’s more important to have an authentic GMB profile than promoting through offline modes. Google My Business is the ultimate place to submit your business information, including address, phone number, available offers, business timings, and more. It is a unique knowledge graph shown against local searches. To run a successful local business, having a GMB listing is a must. Above all, through GMB, your customers can also share their reviews, that will help your business a lot.
Whether you are submitting your business information on local directories or even GMB, various listings will always harm your local presence. On most of the listings, you will be informed of the existing listing, yet many sites won’t update. Multiple listing will have some details different from the previous one, developing confusion for the customer and Google to better rank your business in local searches.
Now, you have made the listing on different listing platforms, yet you aren’t getting significant results for local searches. The prominent reason behind such a zero-output situation is filling incorrect information or skipping relevant sections in local listing. For a local business listing, Phone, Business Name, and Address are the three assets that must be submitted every time. Lack of any one point may result in the ineffective listing.
No Customer Reviews:
Already mentioned, customer reviews work as a revolutionary tactic to take your local listings to new heights and get top ranking in local searches. Yet, many local businesses neglect collecting healthy reviews and sustain behind other businesses. To get maximum advantage of local SEO, prefer receiving a good amount of customer reviews. A 5-star review is always worth more than a 1-star review. So, serve your local customers better and get 5-star reviews.
The website ultimately benefits your local businesses from various aspects. In the digital world, your website will update the customer/user about your services. Yet, a thin website is neither loved by the customer nor search engine. That becomes a solid reason to stay behind other local businesses in local searches. I prefer building a seamless website with clean navigation and pure content.
To avoid all such problems and attend every single detail, hiring local SEO specialist San Diego is essential. A professional can better diagnose your local business and extract the lacking points that will be tackled accordingly.
All in all, to run a local business, Local SEO is a great potential tool that you shouldn’t underestimate at any cost.