6 Must-Avoid Mistakes While Using a Business Email

Email communication is one of the most critical but least-regarded means of communication today. With instant messaging and chat applications turning communication into conversations, email etiquettes have been long forgotten. While most people have started understanding the importance of using a hosting service for their Business Emails, there are many aspects that make an email professional. Even if you buy the best Business Email service, if you don’t use it right, the email can fail to make the desired impact.

Today, we will share six must-avoid mistakes while using Business Email Hosting.

1. Writing lengthy emails

Nobody likes to read lengthy emails. We live in hectic times and barely have time to open all our emails. Hence, while drafting a business email, it is important to remember to keep things to the point and not ramble on. Typically, a Business Email should be able to make an impact within three or four sentences.

2. Using an ambiguous subject line

The subject line is the most crucial and essential part of an email. A good subject line communicates the promise of value. In other words, the subject line has to convince the readers that the email contains information that will add value and be worth their time.  The purpose of a strong subject line is to get the customer to say the simple words – Tell Me More! By not keeping the subject line precise, you risk the email never being opened.

3. Grammatical Errors

Grammatical errors and spelling mistakes in a Business Email must be avoided at all costs. It could change the meaning of your message and result in misinformation. At the very least, it gives the impression of the email not being checked thoroughly before sending. Hence, make sure to read the mail a few times, check for errors if any, rectify them and then send it to your clients.

4. Criticizing Competitors

When you write a mail to your clients, make sure that you speak only of your product and services and the value they bring to them. Avoid speaking ill of your competitors. Many businesses don’t realize, but when you criticize your competitors, you can portray an image of being ignorant and inexperienced. Hence, avoid criticizing your competitors in your Business Email communication.

5. Keep business and personal communication separate

There should be a simple rule for email communication – a personal email account for personal emails and a Professional Email service for Business Emails. Keeping them separate is ideal for your professional and personal lives. Using a personal account for business purposes can create the impression of being too casual in approach while using a Business Email account for personal reasons can expose your personal details to your company since it has complete control over Business Email accounts. Professional Email service has features designed for the business that are not available with free personal email accounts.

If you are a small business and do not wish to spend a lot on Email Hosting, then you can buy a small Business Email Hosting account with basic features, that is affordable yet feature-packed for your email communications.

6. Not all emails can be URGENT

Many email users have a tendency for marking all emails as ‘urgent’ to get the reader to respond to them on priority. However, just like the fabled boy who cried wolf, if all your emails are marked urgent, then the term might lose its value and readers might stop treating your emails as urgent at all. Hence, mark an email urgent only when the content supports it.

Summing Up

Professionally, emails are an efficient and effective means of communication. Hence, apart from purchasing a Business Email account, keep the points mentioned above in mind and avoid these common mistakes.

To know more about the features of a good Business Email Hosting account, check out the following video –