Decoding the Link Between your Hosting Package and Site Rankings

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Gone are the days when search engine optimization (SEO) meant only keywords optimization. It entails a very broad and dynamic process and starts right from the very first step of selecting your hosting package. This may come as a surprise to many, but the fact remains that web hosting package plays a huge role both directly and indirectly in determining your website’s SEO. This article will try to delve into the various facets of a web hosting package, which have a significant effect on your website’s SEO.

  1. Server downtime:
    The type of hosting package you use can greatly improve or impair your website’s uptime score. It doesn’t matter how good your website is; unless it is not able to reach your potential visitors, it fails to serve the purpose of its existence. Cloud Server Hosting scores more over traditional hosting types when it comes to reliability and uptime score. Also, the scalability feature in Cloud Hosting enables the user to scale up resources to counter a spike in traffic. Select a hosting which guarantees an uptime of 99.9% or more.
  2. Page Speed:
    Since the mid-2000s, Google has included website page load speed as one of the important SEO determining factor. Although improving a website page speed goes beyond the type of hosting package you use, but the importance of them cannot be ignored. The hardware and software configuration of your plan is essential. Hosting plans with caching facility like Varnish caching can give a boost to your website speed by multiple times.  Cloud Server Hosting, if optimized properly, offers the best page load speed, consequently helping your website climb the search engine ladder.
  3. Data Recovery plan:
    With cyberattacks and security breaches on a constant rise, it is important to choose a hosting plan that exploits the best security practices. Also, it should have an efficient data recovery plan to restore the website at the minimum possible time. Cloud Hosting communicates data between the browser and the server in an encrypted form. Additional features, such as data mirroring, backups, can make your data backup and recovery a smooth process.
  4. SSL certificate:
    Many hosting packages comes in-built with an SSL certificate for your website. It is an upgraded form of security protocol which gives security assurance to the user. Trust plays a major role in how a user interacts with your website. Many search engines, including Google, have made SSL certificate a criterion to rank websites on top of the search engine rankings.
  5. Location of the server:
    For traditional hosting types, the server location more proximate to the user yields better performance for your website and consequentially for SEO. However, this roadblock can be overcome by using Cloud Server Hosting, which stores data on multiple servers across the globe.

Conclusion

The above arguments prove beyond doubt that the hosting package influences the SEO ranking for your website. User experience is considered to be the major SEO determinant, and it is affected by factors as discussed above. From website page speed to the location of the server each has a unique role to play in enhancing user experience and ultimately, the fate of your website. Of the many hosting plans available in the market, Cloud Server Hosting is considered the most advanced hosting type and can give the much-needed jolt to site’s rankings.